De: Prof. Simon Chapman [mailto:chapman@globalink.org]
Enviada em: quinta-feira, 2 de agosto de 2007 07:12
Para: General Messages
Assunto: The case for plain (generic) tobacco packaging

Becky Freeman and I have produced a comprehensive review of relevant evidence about the plain or generic packaging of tobacco products. It draws from sources including internal tobacco industry documents, tobacco industry trade publications and a recent 2007 Morgan Stanley report which declared plain packaging to be one of three outstanding concerns today (along with tax and hiding retail displays).
The full report in high resolution pdf, replete with many illustrations of how packaging is being used as a key promotional vehicle, is available here:
http://tobacco.health.usyd.edu.au/site/futuretc/pdfs/generic.pdf
Feel free to download and distribute and link on your websites. If you would like to reproduce it in bulk as a lobbying tool in your nation, we would be happy to grant permission but would like to be informed.
Simon Chapman